real content strategy gets as little respect today as information architecture did in 1995. MacIntyre defines the roles

Content-tious Strategy · An A List Apart Article

Submitted by michael on Thu, 01/01/2015 - 16:03

Every website faces two key questions: 1. What content do we have at hand? 2. What
content should we produce? Answering those questions is the domain of the content
strategist. Alas, real content strategy gets as little respect today as information
architecture did in 1995. MacIntyre defines the roles, tools, and value of this emerging
user experience specialist.

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